Terms and Conditions

1. Introduction and definitions

These Terms and Conditions (“Terms”) constitute a legally binding agreement between you (“User”, “Viewer”, “Advertiser”, or “you”) and Thrilla Digital Ltd, a company registered in England and Wales (“THRILLA”, “we”, “our”, “us”), governing your use of the THRILLA platform, including all associated websites, mobile applications, APIs, dashboards, and services (collectively, the “Platform”).

In these Terms the following definitions apply:

• “Platform” means the THRILLA technology platform, website, application, and all associated services operated by Thrilla Digital Ltd.
• “Viewer” means any registered user who accesses the Platform to watch advertisements and earn rewards.
• “Advertiser” means any person or entity that uses the Platform to upload, manage, and run advertising campaigns.
• “Verified View” means a completed advertisement view where the Viewer has watched the advertisement in full and correctly answered the associated recall question within the timeframe parameters set by the Platform.
• “Rewards” means the monetary or non-monetary compensation credited to a Viewer’s account upon completion of a Verified View.
• “Campaign” means an advertising campaign created and managed by an Advertiser on the Platform.
• “Content” means any video, image, text, audio, or other material uploaded to or displayed on the Platform.
• “Account” means a registered user account on the Platform.
• “Prohibited Activity” means any activity listed in Sections 4.3, 5.6, 6.5, 14, or 15 of these Terms.
• “Device Fingerprint” means a unique identifier generated from the combination of hardware, software, and network characteristics of a device used to access the Platform.
• “Platform Records” means all logs, data, records, and metadata generated by or stored within the Platform’s systems in connection with any user activity.
• “Inactive Balance” means a Rewards balance that has not increased through new Verified Views for a continuous period of 12 months.

2. About the THRILLA platform

THRILLA is an attention-based advertising platform that fundamentally changes how advertisers pay for digital advertising. Advertisers pay only for Verified Views — defined as complete advertisement views followed by a correct answer to a recall question — rather than for impressions or unverified engagements. Viewers are compensated for their genuine attention through the Rewards system.

THRILLA acts as an intermediary technology platform connecting Advertisers and Viewers. Thrilla Digital Ltd is not an advertising agency, media buyer, financial institution, or payment processor. All payments to Viewers are processed through third-party payment processors including Stripe, Inc., subject to their own terms and conditions.

THRILLA reserves the right to modify, suspend, or discontinue any feature of the Platform at any time with reasonable notice where possible.

Geographic availability: The Platform is available only in jurisdictions expressly listed on the THRILLA website. Use of the Platform from any unlisted jurisdiction is not permitted.

3. Eligibility

By creating an Account and using the Platform you represent and warrant that:

• You are at least 18 years of age. THRILLA does not knowingly provide services to individuals under 18.
• You have provided an accurate date of birth during registration. Any user whose declared date of birth indicates they are under 18 will be automatically denied access to the Platform.
• You are a resident of a jurisdiction in which use of the Platform is lawful and permitted.
• You have the full legal capacity and authority to enter into a binding contract under the laws of your jurisdiction.
• You are not subject to any sanctions, restrictions, or prohibitions that would prevent you from using the Platform.
• All information you provide during registration and at any time thereafter is accurate, complete, and current.
• If registering as an Advertiser on behalf of a company or organisation, you have the authority to bind that entity to these Terms.

3.1 Age verification

The Platform requires all users to provide their date of birth at the point of registration. Any user whose declared date of birth indicates they are under 18 years of age will be automatically and immediately denied access to and refused registration on the Platform. This restriction is technically enforced at the point of registration and is not merely a policy statement.

Users who provide a false date of birth in order to circumvent this age restriction accept full legal responsibility for any consequences arising from such misrepresentation. Thrilla Digital Ltd accepts no liability whatsoever in circumstances where access has been obtained through the provision of false age information. Any Account found to have been created by a person under 18, whether through false information or otherwise, will be immediately and permanently terminated and any accumulated Rewards balance will be forfeited in its entirety without compensation.

Thrilla Digital Ltd reserves the right to request proof of age from any user at any time. Failure to provide satisfactory proof of age within 7 days of a request will result in Account suspension. Failure to provide satisfactory proof of age within 14 days of a request will result in permanent Account termination and forfeiture of any Rewards balance.

The age verification measures employed by Thrilla Digital Ltd — including date of birth collection at registration and identity verification through Stripe Identity prior to first withdrawal — meet or exceed the age verification standards applied by leading digital advertising platforms. Users who have completed KYC identity verification are considered to have provided the highest level of age confirmation available on the Platform.

4. Account registration and security

4.1 Registration

To access the full features of the Platform you must create an Account by completing the registration process and providing accurate and complete information including your name, date of birth, email address, and any other information requested. You agree to keep your Account information current and accurate at all times.

4.2 Account security

You are solely responsible for maintaining the confidentiality and security of your Account credentials. You must notify us immediately at contact@thrilla.online if you suspect any unauthorised access to your Account.

4.3 Account suspension and termination by user

You may request closure of your Account at any time by contacting us at contact@thrilla.online. Upon receipt of a valid closure request we will process the closure within a reasonable timeframe, subject to the completion of any pending transactions and our legal obligations.

4.4 One account per person

Each individual or entity may register only one Account on the Platform. The creation of multiple Accounts by the same individual or entity is strictly prohibited and constitutes a Prohibited Activity. Device and household limits apply as determined by Thrilla Digital Ltd at its sole discretion.

5. Viewer terms

5.1 Earning rewards

As a Viewer you may earn Rewards by completing Verified Views on the Platform. A Verified View requires: (a) watching the full duration of a video advertisement without skipping, muting, or minimising the Platform; and (b) correctly answering the recall question presented immediately after the advertisement. Each Viewer may complete a maximum of one Verified View per Campaign — repeat views of the same Campaign by the same Viewer will not generate additional Rewards.

THRILLA reserves the right to set, adjust, or discontinue Reward rates at any time without prior notice. Current Reward rates are displayed within the Platform.

5.2 Quiz integrity

The recall question must be answered independently, without assistance, and within the response time window set by the Platform. THRILLA’s systems monitor quiz response times, answer accuracy patterns, and behavioural signals to detect fraudulent activity. Content harvesting — the systematic recording or sharing of quiz questions and answers — is strictly prohibited and constitutes a Prohibited Activity.

5.3 Withdrawals and payment processing

Withdrawals of your Rewards balance are subject to the following conditions:

• We may require identity verification before processing withdrawals at our sole discretion. Where identity verification is required, you will be notified within the Platform and must provide a valid government-issued photo identification document before the withdrawal can be processed.
• Minimum withdrawal thresholds apply and are displayed within the Platform.
• Withdrawals are processed to your verified payment method only.
• We aim to process approved withdrawal requests within 5 to 10 business days.
• We reserve the right to place holds on withdrawal requests for up to 30 days where fraud screening, KYC review, or regulatory compliance checks are required.

5.4 Fraud prevention and clawback

THRILLA operates robust fraud detection systems. Any Rewards earned through Prohibited Activity, fraud, manipulation, or breach of these Terms are void and will be removed from your account balance without notice. A finding of fraudulent activity will result in immediate and permanent Account termination and forfeiture of all balances.

5.5 Tax obligations

You are solely responsible for determining and fulfilling any tax obligations arising from Rewards received through the Platform. Rewards may constitute taxable income under UK law and must be declared to HMRC as required. Thrilla Digital Ltd may be required by law to report earnings to HMRC and will do so where legally required.

5.6 Prohibited viewer behaviour

The following activities are strictly prohibited and will result in immediate Account termination and forfeiture of all balances:

• Using bots, scripts, macros, automated tools, or any artificial or semi-automated means to watch advertisements, answer questions, or interact with the Platform.
• Creating, operating, or participating in any scheme involving multiple Accounts.
• Sharing, distributing, or publishing quiz questions, answers, or any other Platform content.
• Using VPNs, proxies, or any means to disguise or misrepresent your geographical location or identity.
• Using another person’s identity, payment details, or Account credentials.
• Reverse engineering or attempting to derive the source code or fraud detection logic of the Platform.
• Using the Platform in any manner that violates applicable law or regulation.

5.7 Rewards balance expiry

Rewards balances are subject to an inactivity expiry policy as described in this Section. The purpose of this policy is to manage the Platform’s financial obligations, ensure the accuracy of outstanding liability records, and encourage active engagement with the Platform.

An “Inactive Balance” arises where a Viewer’s Rewards balance has not increased through the completion of new Verified Views for a continuous period of 12 consecutive months. For the avoidance of doubt, the inactivity period is measured from the date of the last Verified View that resulted in a Rewards credit to the Account — not from the date of the last login, the last withdrawal, or any other Account activity.

Where a Viewer’s balance becomes an Inactive Balance, the following process applies:

• At the 11-month point of inactivity, Thrilla Digital Ltd will send a written notice to the email address registered to the Account informing the Viewer that their Rewards balance will expire in 30 days unless a new Verified View is completed.
• If the Viewer completes at least one new Verified View within the 30-day notice period, the inactivity clock resets and the balance is retained in full.
• If no new Verified View is completed within the 30-day notice period, the entire Rewards balance — including any amounts that were in the balance before the inactivity period began — will be permanently forfeited and will revert to Thrilla Digital Ltd at the end of the notice period.
• Forfeited balances are non-recoverable. Thrilla Digital Ltd will not reinstate a forfeited balance under any circumstances, including where the Viewer claims not to have received the notice email. It is the Viewer’s responsibility to ensure their registered email address is current and to check their email including spam or junk folders.

Partial activity does not prevent expiry. A Viewer who logs into the Platform, visits the Platform, withdraws an existing balance, or engages in any activity other than completing a new Verified View has not reset the inactivity clock. Only the completion of a new Verified View resulting in a new Rewards credit to the Account resets the clock.

This balance expiry policy applies to all Viewers including those who have previously made successful withdrawals. The existence of prior withdrawals does not exempt a Viewer’s remaining balance from expiry under this Section.

Thrilla Digital Ltd reserves the right to modify the inactivity period described in this Section with not less than 30 days’ written notice to affected Viewers. Any change to the inactivity period will apply prospectively from the date the change takes effect and will not reduce the notice period for any balance that has already been notified of impending expiry under the existing terms.

6. Advertiser terms

6.1 Campaign setup and management

Advertisers may create, manage, and run advertising Campaigns through the THRILLA advertiser dashboard. By submitting a Campaign you represent and warrant that you have the legal right to use and distribute all Content, that all Content complies with applicable laws and regulations including the UK CAP Code, and that all claims made in advertising Content are truthful, accurate, and not misleading.

6.2 Content review

Thrilla Digital Ltd reserves the right to review, approve, reject, pause, or remove any Campaign or Content at any time and at our sole discretion, without prior notice and without liability. Rejection or removal of Content does not entitle you to a refund except as expressly provided in Section 6.3.

6.3 Billing and payment

Advertisers are charged exclusively for Verified Views. Campaign budgets are set by the Advertiser and total charges will not exceed the budget set. All charges are final and non-refundable except where THRILLA has failed to deliver Verified Views due to a verified technical fault directly attributable to the Platform, or where a Campaign has been rejected prior to any Verified Views being delivered. Disputed charges must be raised in writing within 30 days of the disputed charge.

6.4 Advertiser liability for content

Thrilla Digital Ltd is not responsible for the accuracy, legality, quality, or appropriateness of any advertising Content submitted by Advertisers. Advertisers accept full legal and financial responsibility for their Content and agree to indemnify Thrilla Digital Ltd against any claims arising from their Content or Campaign activities.

6.5 Age-restricted advertising and prohibited content

Advertisers must not submit Content that:

• Is false, misleading, deceptive, or likely to create a false impression.
• Promotes illegal products, services, or activities.
• Contains adult, sexually explicit, violent, graphic, or offensive material.
• Discriminates against or promotes hatred toward any person or group based on protected characteristics.
• Infringes any third party intellectual property rights.
• Contains malware, spyware, viruses, or any other malicious code.
• Misrepresents the Advertiser’s identity, products, or services.

Age-restricted advertising categories: Certain advertising categories are subject to additional restrictions under UK law and advertising regulation, including alcohol, gambling, tobacco, age-restricted events, and other regulated products. Advertisers in these categories must comply with all applicable regulatory requirements in addition to these Terms.

Alcohol advertising: Advertisers submitting Content that promotes or relates to alcoholic beverages must comply with the UK Code of Non-broadcast Advertising (CAP Code) rules on alcohol advertising, the Portman Group Code of Practice, and all applicable legislation. Such Content must not appeal to persons under 18 and must not feature content likely to be of particular appeal to under 18s.

Thrilla Digital Ltd is an 18-plus only platform enforced at the point of registration through mandatory date of birth collection and automatic rejection of under 18s, and further enforced through identity document verification prior to first withdrawal. This age verification infrastructure means that all Viewers on the Platform are confirmed to be 18 or over, providing Advertisers in age-restricted categories with a verified adult-only audience. This age verification standard meets or exceeds the requirements of the CAP Code and applicable regulatory frameworks for digital advertising to age-restricted audiences.

Gambling advertising: Advertisers promoting gambling products or services must hold all required licences from the UK Gambling Commission and must comply with the UK Advertising Codes on gambling advertising. Due to the pre-withdrawal nature of the Platform’s KYC verification — meaning identity verification occurs before withdrawal rather than before viewing — Thrilla Digital Ltd does not currently accept gambling advertising campaigns without a prior written agreement addressing the specific compliance requirements applicable to the Advertiser’s gambling licence. Advertisers in the gambling category must contact contact@thrilla.online before submitting any Campaign.

Advertiser compliance responsibility: Compliance with all age-restricted advertising regulations is the sole responsibility of the Advertiser. Thrilla Digital Ltd does not warrant that the Platform’s age verification measures satisfy all regulatory requirements applicable to every Advertiser’s specific product category or jurisdiction. Advertisers in regulated categories must obtain independent legal advice on their compliance obligations before running Campaigns on the Platform. Thrilla Digital Ltd accepts no liability for regulatory sanctions, fines, or enforcement action arising from an Advertiser’s failure to comply with applicable advertising regulations.

7. Platform availability and service levels

Thrilla Digital Ltd will use commercially reasonable efforts to maintain Platform availability. However, we do not guarantee that the Platform will be available at all times or that it will be free from interruptions, delays, or errors. Thrilla Digital Ltd shall not be liable for any loss, damage, or inconvenience caused by Platform unavailability, regardless of the cause, except where such unavailability results from our wilful misconduct or gross negligence.

8. Intellectual property

8.1 THRILLA intellectual property

All intellectual property in and to the Platform, including the THRILLA name, logo, trademarks, software, source code, database rights, algorithms, and user interface design, is owned by or exclusively licensed to Thrilla Digital Ltd. Nothing in these Terms grants you any right, title, or interest in any THRILLA intellectual property.

8.2 Licence to use the Platform

Thrilla Digital Ltd grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform solely for its intended purposes and in accordance with these Terms.

8.3 Advertiser content licence

By uploading Content to the Platform, Advertisers grant Thrilla Digital Ltd a worldwide, royalty-free, non-exclusive licence to use, reproduce, display, distribute, and transmit that Content on the Platform solely for the purposes of delivering the Campaign. This licence terminates automatically upon conclusion of the Campaign, removal of the Content, or termination of the Advertiser’s Account.

8.4 Feedback

If you provide any feedback or suggestions regarding the Platform, you grant Thrilla Digital Ltd an unrestricted, perpetual, irrevocable, royalty-free licence to use and incorporate such feedback without any obligation to you.

9. Data protection and privacy

Thrilla Digital Ltd processes personal data in accordance with its Privacy Policy, which is incorporated into these Terms by reference. We process personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using the Platform you confirm that you have read and understood the Privacy Policy.

10. Fraud prevention and anti-money laundering

Thrilla Digital Ltd is committed to preventing fraud, money laundering, and financial crime. You acknowledge that we may conduct identity verification and screening at any time, may suspend Accounts where we have reasonable grounds to suspect fraud or financial crime, and may report suspicious activity to the NCA, HMRC, or law enforcement without notice where legally required or permitted. The use of the Platform to facilitate money laundering constitutes a criminal offence under the Proceeds of Crime Act 2002.

11. Dispute resolution

11.1 Internal complaints process

If you have a complaint or dispute you must first raise it at contact@thrilla.online with the subject line “Formal Complaint”. We will acknowledge receipt within 3 business days and provide a substantive response within 14 business days.

11.2 Escalation

If your complaint is not resolved through the internal process, you may seek resolution through the courts of England and Wales as provided in Section 22.

11.3 Advertiser payment disputes

Advertisers who wish to dispute a charge must submit a written dispute notice to contact@thrilla.online within 30 days of the disputed charge. Chargebacks initiated without first following this process may result in Account suspension.

12. Limitation of liability

To the maximum extent permitted by applicable law, Thrilla Digital Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Platform. Our total aggregate liability to you shall not exceed the greater of: (a) the total Rewards paid to you in the three months preceding the event; or (b) £500. Nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud, or any liability that cannot be excluded by applicable law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Thrilla Digital Ltd and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of or in connection with your use of the Platform, your breach of these Terms, any Content you upload, or any fraud or wilful misconduct on your part.

14. Acceptable use policy

In addition to the specific prohibitions in Sections 5.6 and 6.5, you must not use the Platform to violate any applicable law, transmit defamatory or offensive material, infringe third party rights, transmit spam, impersonate any person, interfere with Platform integrity, or introduce malicious software. Violations may result in immediate Account termination and legal action.

15. Changes to the platform and terms

15.1 Changes to the Platform

Thrilla Digital Ltd reserves the right at any time to modify, suspend, or discontinue the Platform or any part thereof, including Reward rates and withdrawal thresholds. We will endeavour to provide reasonable notice of material changes where practicable.

15.2 Changes to these Terms

We reserve the right to update these Terms at any time. When we make material changes we will notify you by email or prominent Platform notice. Changes take effect 14 days after notification. Continued use after the effective date constitutes acceptance of the updated Terms.

15.3 Platform discontinuation

In the event of permanent Platform discontinuation we will provide at least 30 days’ written notice and will process all pending verified withdrawals subject to applicable identity verification requirements and legal obligations.

16. Third-party services

The Platform integrates with third-party services including Stripe, Inc. for payment processing and identity verification. Your use of these services is subject to their own terms. Thrilla Digital Ltd is not responsible for the availability or reliability of any third-party service.

17. Waitlist terms

Registration on the waitlist does not create any contractual obligation on the part of Thrilla Digital Ltd to provide access to the Platform or to launch by any specific date. Waitlist registrations do not guarantee access, priority access, or any specific Reward rates. Waitlist data will be retained for up to 12 months and will not be shared with third parties for marketing purposes without explicit consent.

18. Termination

18.1 Termination by THRILLA

Thrilla Digital Ltd reserves the right to suspend, restrict, or permanently terminate your Account at any time where you have breached these Terms, engaged in Prohibited Activity, been inactive for 12 or more consecutive months, or where we are required to do so by law.

18.2 Effect of termination

Upon termination, your access to the Platform will be immediately revoked. Pending Campaigns will be paused and unspent budget refunded to Advertisers. Verified and legitimate Rewards balances will be paid out within 30 business days subject to KYC verification. Balances earned through Prohibited Activity will be forfeited.

18.3 Dormant account process

Where a Viewer’s Account has been inactive for 11 consecutive months and carries a positive Rewards balance, Thrilla Digital Ltd will send written notice that the Account will be closed in 30 days unless the Account holder logs in or contacts us. Any Rewards balance remaining at closure will be held for a further 6 months for claim by the former Account holder on proof of identity, after which it will be forfeited. Please also refer to Section 5.7 regarding the separate Rewards balance expiry policy which may apply before Account closure is reached.

19. Force majeure

Neither party shall be liable for any failure or delay caused by circumstances beyond their reasonable control including acts of God, pandemic, government action, war, terrorism, strikes, infrastructure failure, or power failures. If a force majeure event continues for more than 60 days, either party may terminate the affected services by written notice.

20. Representations and warranties

You represent and warrant that you have full legal capacity to enter into these Terms, your use of the Platform will comply with applicable law, all information provided is accurate, and you will not use the Platform in any way that infringes third party rights. Except as expressly stated, the Platform is provided on an “as is” and “as available” basis without warranty of any kind.

21. General provisions

21.1 Entire agreement

These Terms, together with the Privacy Policy and any other incorporated policies, constitute the entire agreement between you and Thrilla Digital Ltd with respect to the Platform.

21.2 Severability

If any provision is found to be invalid or unenforceable, that provision shall be severed and the remaining provisions shall continue in full force and effect.

21.3 Waiver

No failure or delay by Thrilla Digital Ltd in exercising any right or remedy shall constitute a waiver of that right or remedy.

21.4 Assignment

You may not assign your rights or obligations under these Terms without our prior written consent. Thrilla Digital Ltd may assign its rights in connection with a merger, acquisition, or sale of assets.

21.5 No partnership or agency

Nothing in these Terms creates a partnership, joint venture, agency, franchise, or employment relationship between you and Thrilla Digital Ltd.

21.6 Notices

All legal notices to Thrilla Digital Ltd must be sent to contact@thrilla.online or by post to 150 Meiklehill Road. Notices sent by email shall be deemed received on the next business day.

21.7 Electronic communications

You consent to receiving communications from Thrilla Digital Ltd by electronic means. You agree that all agreements, notices, and disclosures provided electronically satisfy any legal requirement that such communications be in writing.

22. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute, except that either party may seek emergency injunctive relief in any court of competent jurisdiction.

23. Contact information

For all enquiries, complaints, or legal notices relating to these Terms or the Platform: